Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to b...

24 Okt 202343min

The $1.5 Billion Growth Strategy (#166)

The $1.5 Billion Growth Strategy (#166)

The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make d...

19 Okt 202322min

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

Make customers the hero of your story. Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and ...

17 Okt 202323min

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

If you have rigid processes, they will kill you. Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a ...

12 Okt 202326min

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interacti...

10 Okt 202324min

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Le...

5 Okt 202336min

How AI Will Save Your Business From A High Churn Rate (#161)

How AI Will Save Your Business From A High Churn Rate (#161)

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-lev...

3 Okt 202330min

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of ...

28 Sep 202322min

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