Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

How Meta’s New AI Translator Can Expand Your Business (#151)

How Meta’s New AI Translator Can Expand Your Business (#151)

If you’re selling software or goods, you can be a global business today. Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of...

29 Aug 202328min

How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Lea...

24 Aug 202330min

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset....

22 Aug 202337min

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going t...

18 Aug 202329min

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse ...

15 Aug 202337min

8 Leadership Habits You Need To Make $1 Billion (#146)

8 Leadership Habits You Need To Make $1 Billion (#146)

Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need ...

10 Aug 202339min

 These 9 A.I. Tools Are Better Than ChatGPT… (#145)

These 9 A.I. Tools Are Better Than ChatGPT… (#145)

These tools may make ChatGPT obsolete… Kipp and Kieran are joined by Matt Wolfe to dive into A.I. tools you need to try in 2023. Learn why small businesses are a huge AI opportunity, why the winners ...

8 Aug 202338min

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)

Rebranding is stupid. You should never rebrand. Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X ...

3 Aug 202324min

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