The CMO Show. How to Find One. How to Be One.

The CMO Show. How to Find One. How to Be One.

The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the power to be successful in their roles, pitch real job postings to the audience (and give their hot takes on each), show how to pitch themselves to the founders as a candidate, and so much more! Do you have a job description that you want Kipp and Kieran to discuss (and potentially give their hot takes on)? Leave it in the reviews! Links: Fl0’s Head of Marketing job posting https://jobs.lever.co/fl0/d17051f6-8934-4239-801c-f1dfc01546bc Fl0’s founder, Dale Brett https://www.linkedin.com/in/dalebrett/ LoyaltyLion’s Chief Marketing Officer job posting https://loyaltylion.com/careers/chief-marketing-officer LoyaltyLion’s founder, Charlie Casey https://www.linkedin.com/in/charliecasey/ Jake from Suncut: Podcast editing subscriptions to scale your show https://www.suncut.co/ Emma from ThoughtSpot: business intelligence analytics search software https://www.thoughtspot.com/ John Ladaga wants to buy Kieran’s Chess NFT https://twitter.com/jj_ladaga/status/1529841989188997121 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Episoder(452)

How I Run a $1M/year Marketing Agency With 0 Employees

How I Run a $1M/year Marketing Agency With 0 Employees

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Aug 49min

Automate Boring Marketing Work With This Claude System

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Aug 21min

How Top 1% Marketers 10X Their Memory With AI

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Aug 17min

How To 5x Your Business Overnight With Influencer Marketing

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Aug 14min

Where to Spend Your 2027 Ad Budget, Explained Simply

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kip...

6 Aug 16min

How Liquid Death Turned Going Viral Into Millions in Sales

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Aug 36min

Use AI to never run out of winning content ideas

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind...

30 Jul 16min

If Your Team Is Producing AI Slop, Here's How To Fix it

If Your Team Is Producing AI Slop, Here's How To Fix it

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) ...

28 Jul 42min

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