The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(422)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acqui...

5 Sep 202332min

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. ...

31 Aug 202330min

How Meta’s New AI Translator Can Expand Your Business (#151)

How Meta’s New AI Translator Can Expand Your Business (#151)

If you’re selling software or goods, you can be a global business today. Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of...

29 Aug 202328min

How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Lea...

24 Aug 202330min

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset....

22 Aug 202337min

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going t...

18 Aug 202329min

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse ...

15 Aug 202337min

8 Leadership Habits You Need To Make $1 Billion (#146)

8 Leadership Habits You Need To Make $1 Billion (#146)

Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need ...

10 Aug 202339min

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