The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(423)

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, ...

4 Mai 202327min

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide. Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marke...

2 Mai 202334min

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interact...

27 Apr 202330min

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the impo...

25 Apr 202332min

AutoGPT: EVERYTHING You Need To Know (#111)

AutoGPT: EVERYTHING You Need To Know (#111)

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoG...

20 Apr 202331min

Neil Patel Makes The Case Against ChatGPT (#110)

Neil Patel Makes The Case Against ChatGPT (#110)

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction m...

18 Apr 202345min

Why free stuff makes us crazy

Why free stuff makes us crazy

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?  It's all about the power of "free," a price point that makes us feel high and act so irrationally that we ...

16 Apr 202332min

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Lear...

13 Apr 202329min

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