Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a...

16 Feb 202338min

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the mu...

14 Feb 202314min

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable ...

13 Feb 20239min

EMERGENCY POD: The AI Wars  - Has Google Already Lost?

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran brea...

9 Feb 202337min

The 7 “First Principles” Of Marketing

The 7 “First Principles” Of Marketing

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you crea...

7 Feb 202328min

3 TikTok Predictions For 2023 & Beyond

3 TikTok Predictions For 2023 & Beyond

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to you...

2 Feb 20239min

5 Marketing Mistakes That Are Killing Your Business

5 Marketing Mistakes That Are Killing Your Business

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out),...

31 Jan 202332min

Use This Marketing Framework To Build A Cult Brand

Use This Marketing Framework To Build A Cult Brand

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed,...

26 Jan 202322min

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