Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(422)

The #1 Turkey Marketing Campaign For Thanksgiving 2022

The #1 Turkey Marketing Campaign For Thanksgiving 2022

This company used its creative marketing skills to become #1 in Turkeys through this strategy.  Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play t...

24 Nov 202215min

The Future Of A.I. Businesses With Steph Smith

The Future Of A.I. Businesses With Steph Smith

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work fo...

22 Nov 202234min

How The Best Companies Pivot During A Bad Recession

How The Best Companies Pivot During A Bad Recession

The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press pl...

17 Nov 202231min

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strate...

15 Nov 202231min

5 Traits You Need To Make It Through the Recession

5 Traits You Need To Make It Through the Recession

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business th...

10 Nov 202234min

3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)

3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)

How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take ...

8 Nov 202232min

Our Advice To Elon Musk To Make Twitter More Profitable

Our Advice To Elon Musk To Make Twitter More Profitable

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for m...

3 Nov 202230min

How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas

How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas

What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your...

1 Nov 202248min

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