Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

3 Frameworks to Transform Your Business

3 Frameworks to Transform Your Business

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your t...

27 Sep 202231min

Marketing Strategies for Every Marketing Budget

Marketing Strategies for Every Marketing Budget

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for ...

22 Sep 202233min

Every Business in the Future will be Community Enhanced with Greg Isenberg

Every Business in the Future will be Community Enhanced with Greg Isenberg

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better busine...

20 Sep 202240min

How You Can Use NFTs For Your Business with Katie Chen

How You Can Use NFTs For Your Business with Katie Chen

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to...

15 Sep 202236min

10 First Principles That Will Change Your Business and Life

10 First Principles That Will Change Your Business and Life

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, ...

13 Sep 202230min

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a ...

8 Sep 202247min

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe i...

6 Sep 202242min

Is Traditional Hiring a Broken System?

Is Traditional Hiring a Broken System?

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, underst...

1 Sep 202232min

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