How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

The Complete A.I. SEO Guide for Beginners (2023) (#132)

The Complete A.I. SEO Guide for Beginners (2023) (#132)

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like e...

22 Jun 202330min

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the pre...

17 Jun 202342min

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupt...

15 Jun 202323min

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your ma...

13 Jun 202322min

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)

Apple’s new headset is huge for the AI world. Here’s why. Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our soci...

9 Jun 202315min

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127)

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127)

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the powe...

8 Jun 202328min

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

With new AI design tools, the cost to produce is getting lower… Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the le...

6 Jun 202324min

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

AI is transforming new use cases every day. Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with ...

2 Jun 202321min

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