The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more! Who is Sumaiya Balbale? Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. Check out Sumaiya’s work! Website https://www.sequoiacap.com/ LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

Perplexity Computer: The Super Agent Playbook (5 Real Workflows)

Perplexity Computer: The Super Agent Playbook (5 Real Workflows)

Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbm Ep. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perp...

5 Mar 26min

Claude Code: Landing Page to Lead Magnet in 50 Minutes

Claude Code: Landing Page to Lead Magnet in 50 Minutes

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including res...

3 Mar 48min

We Tested an AI Agent That Builds 1000 Ads in 10 Minutes

We Tested an AI Agent That Builds 1000 Ads in 10 Minutes

Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws Ep. 404 Will every business have a creative agency “coworker” powered by AI? Kipp, Kieran, and Patrick Haede (...

26 Feb 37min

 I Built a Team of AI Assistants That Live in My Email Inbox (Mail Manus Tutorial)

I Built a Team of AI Assistants That Live in My Email Inbox (Mail Manus Tutorial)

Get the guide to create AI Agents: https://clickhubspot.com/wvh Ep. 403 Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all insi...

24 Feb 14min

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Automate your work with our AI Agents Playbook: https://clickhubspot.com/gkh Ep. 402 How to get your own personal game changing autonomous agent. Kipp and Kieran dive into how Meta’s newly acquired...

19 Feb 24min

770,000 Agents, 0 Humans: Inside the First AI Social Network

770,000 Agents, 0 Humans: Inside the First AI Social Network

Get the AI Agents Playbook: https://clickhubspot.com/fno Ep. 401 There's a huge social network for agents—where humans aren’t allowed to post. Kieran dives into how a weekend project became an auto...

17 Feb 21min

This AI Workflow Replaces 10 Hours of Ad Research

This AI Workflow Replaces 10 Hours of Ad Research

Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egs Ep. 400 Can you automate the most painful, time-consuming parts of marketing with AI—without sacr...

12 Feb 31min

The Claude Update That Just Changed Marketing Forever

The Claude Update That Just Changed Marketing Forever

Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkr Ep. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of A...

10 Feb 19min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
pengepodden-2
finansredaksjonen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
lederpodden
rss-markedspuls-2
stormkast-med-valebrokk-stordalen
rss-politisk-preik
rss-pa-konto