The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more! Who is Sumaiya Balbale? Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. Check out Sumaiya’s work! Website https://www.sequoiacap.com/ LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Lear...

13 Apr 202329min

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bri...

11 Apr 202336min

Midjourney V5 Update: Everything You Need To Know (#107)

Midjourney V5 Update: Everything You Need To Know (#107)

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how w...

6 Apr 202329min

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of templat...

4 Apr 202330min

OpenAI Launches The ChatGPT AppStore (#105)

OpenAI Launches The ChatGPT AppStore (#105)

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases ...

30 Mar 202323min

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building thei...

28 Mar 202340min

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weakne...

23 Mar 202339min

GPT-4 Update: EVERYTHING You Need To Know (#102)

GPT-4 Update: EVERYTHING You Need To Know (#102)

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you ne...

21 Mar 202334min

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