The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more! Who is Sumaiya Balbale? Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. Check out Sumaiya’s work! Website https://www.sequoiacap.com/ LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(425)

Ranking 2023's Top 6 Marketing Strategies

Ranking 2023's Top 6 Marketing Strategies

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing s...

21 Feb 202334min

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a...

16 Feb 202338min

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the mu...

14 Feb 202314min

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable ...

13 Feb 20239min

EMERGENCY POD: The AI Wars  - Has Google Already Lost?

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran brea...

9 Feb 202337min

The 7 “First Principles” Of Marketing

The 7 “First Principles” Of Marketing

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you crea...

7 Feb 202328min

3 TikTok Predictions For 2023 & Beyond

3 TikTok Predictions For 2023 & Beyond

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to you...

2 Feb 20239min

5 Marketing Mistakes That Are Killing Your Business

5 Marketing Mistakes That Are Killing Your Business

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out),...

31 Jan 202332min

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