How Team Design Drives Real Growth

How Team Design Drives Real Growth

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do. Links Mentioned: The Redeem Team documentary https://www.netflix.com/title/81452996 Rewatchable podcast https://www.theringer.com/the-rewatchables We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

The AI Stack That Makes Our Product Marketing 10x Faster

The AI Stack That Makes Our Product Marketing 10x Faster

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg Ep. 342 How can you build a robust ideal customer profile with A ?   Kipp, Kieran...

10 Jul 202539min

This FREE AI Video Tool Makes Ads Faster & Better Than You

This FREE AI Video Tool Makes Ads Faster & Better Than You

Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb Ep. 341 Did you know most AI video tools are still better at creating 6-8 second clips,...

8 Jul 202510min

The Great Content Collapse

The Great Content Collapse

Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great ...

1 Jul 202515min

How I Turned Perplexity Labs into a Marketing Machine

How I Turned Perplexity Labs into a Marketing Machine

Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for mar...

26 Jun 202526min

These AI Tools Can Make a $50k Ad for $500

These AI Tools Can Make a $50k Ad for $500

Ep. 338 Is AI video ready for primetime—or just a viral fad? Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and mar...

24 Jun 202514min

Use This Free Tool To Win Traffic From ChatGPT

Use This Free Tool To Win Traffic From ChatGPT

Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world ...

19 Jun 202513min

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO...

17 Jun 202547min

I Tested 5 AI Prompts That Replace Weeks of Creative Work

I Tested 5 AI Prompts That Replace Weeks of Creative Work

Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how mark...

12 Jun 202541min

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