How Team Design Drives Real Growth

How Team Design Drives Real Growth

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do. Links Mentioned: The Redeem Team documentary https://www.netflix.com/title/81452996 Rewatchable podcast https://www.theringer.com/the-rewatchables We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every m...

6 Jul 202323min

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the fut...

4 Jul 202339min

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an u...

29 Jun 202313min

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong ...

27 Jun 202329min

The Complete A.I. SEO Guide for Beginners (2023) (#132)

The Complete A.I. SEO Guide for Beginners (2023) (#132)

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like e...

22 Jun 202330min

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the pre...

17 Jun 202342min

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupt...

15 Jun 202323min

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your ma...

13 Jun 202322min

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