Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (wi...
26 Mai 202214min
Leadership Lessons, Needing to Win, and Cards Against Humanity
Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs...
24 Mai 202236min
Marketing Monopoly
It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing,...
19 Mai 202238min
Using Social Dynamics to Build Community with Capri Wheaton
How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your ...
17 Mai 202233min
Rethinking your Market with Everette Taylor (CMO of Artsy)
How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...
12 Mai 202240min
Twittersode! How The Ownership Economy is going to change your marketing strategy
Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more! Join hosts, Kipp ...
10 Mai 202243min
Argument Alert!: New Game Double Down, Table Stakes and Kill
You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategi...
5 Mai 202245min
Why Creators are Disrupting Marketing with Steph Smith
Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator econom...
3 Mai 202246min
