The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

Timeless Marketing Advice from Seth Godin

Timeless Marketing Advice from Seth Godin

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure nee...

7 Mar 202328min

How To Make $700 Million Selling Sparkling Water?

How To Make $700 Million Selling Sparkling Water?

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The...

2 Mar 202326min

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a pro...

28 Feb 202340min

Bing A.I. Search is Way More Advanced Than We Realized…

Bing A.I. Search is Way More Advanced Than We Realized…

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the ...

23 Feb 202329min

Ranking 2023's Top 6 Marketing Strategies

Ranking 2023's Top 6 Marketing Strategies

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing s...

21 Feb 202334min

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a...

16 Feb 202338min

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the mu...

14 Feb 202314min

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