The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen. Connect with Meghan! Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ About Meghan Keaney Anderson She is a writer and marketing executive with more than fifteen years of experience at the intersection of demand generation, brand and product marketing. She currently runs Marketing for Jasper, an AI platform that helps creators break through writer's block, create original art and repackage content across formats, languages and tones. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing tea...

19 Aug 202515min

Turn GPT-5 into Your Creative Writer with this one trick

Turn GPT-5 into Your Creative Writer with this one trick

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm Ep. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the on...

14 Aug 202521min

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm Ep. 352 Is AI actually making our content worse—and could human imperfections be the key to better mark...

12 Aug 202535min

GPT-5 Just Dropped: What Marketers Need to Know

GPT-5 Just Dropped: What Marketers Need to Know

Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp Ep. 351  GPT-5 is here for everyone (including free users) and it's a meaningful step forwar...

7 Aug 202515min

Everyone’s Using AI Wrong – This Is the Real Unlock

Everyone’s Using AI Wrong – This Is the Real Unlock

Want AI that works while you sleep? Get our blueprint for AI Agents in 2025: https://clickhubspot.com/wgv Ep. 350 Can you communicate four to five times faster with voice AI than typing? Kipp and A...

7 Aug 202535min

6 AI Marketing Strategies To 3x Conversion in 2025

6 AI Marketing Strategies To 3x Conversion in 2025

Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf Ep. 349 By 2027, will 95% of all B2B buyer journeys start on an LLM? Kipp and Kieran dive into the essential ...

5 Aug 202535min

How to Turn Claude Into a 6 Person Marketing Team (AI Demo)

How to Turn Claude Into a 6 Person Marketing Team (AI Demo)

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just ...

31 Jul 202523min

Perplexity Comet: Testing the NEW AI Web Browser

Perplexity Comet: Testing the NEW AI Web Browser

Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb Ep. 347 Is this AI browser really good enough to be your default? Kipp dives in...

29 Jul 202519min

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