How To Make $700 Million Selling Sparkling Water?

How To Make $700 Million Selling Sparkling Water?

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more. Mentions: Liquid Death https://liquiddeath.com/ Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793 Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(427)

They Spent $150,000 on AI Tokens (And Got Nothing)

They Spent $150,000 on AI Tokens (And Got Nothing)

Get the most out of AI with our free AI ROI Scorecard: https://clickhubspot.com/epkj Ep. 421 What if your team burned through your entire AI budget in just six months? Kipp and Kieran dive into the...

28 Apr 15min

The New Rules to Beat the SEO Algorithm in 2026

The New Rules to Beat the SEO Algorithm in 2026

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder o...

23 Apr 40min

I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)

I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)

Get our free Claude Cowork Workflow: https://clickhubspot.com/detf Ep. 419 How do you publish 250 pieces of content per week with zero employees? Kipp and Sabrina Ramonov of Blotato, dive into the...

21 Apr 16min

We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did yo...

16 Apr 15min

We Found Where AI Gets Its Answers (It’s Not Your Website)

We Found Where AI Gets Its Answers (It’s Not Your Website)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director o...

14 Apr 36min

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr Ep. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dive...

10 Apr 24min

The AI Skill Ladder (Beginner → Workflow Builder)

The AI Skill Ladder (Beginner → Workflow Builder)

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv Ep. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futu...

8 Apr 18min

Can AI Actually Make Good Ads? Replit Ad Maker Review

Can AI Actually Make Good Ads? Replit Ad Maker Review

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw Ep. 414 How do you create killer ads when you don’t have a marketing team or big budget?  Kipp dives into testing out Replit’s latest AI ...

2 Apr 23min

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