Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)

Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)

Here’s how you can make a killer brand like Mattel without the $150M marketing spend. Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stretch your marketing budget with creativity, how you can leverage planning and orchestration to execute a killer campaign, and the power of telling your story in a new creative way. Mentions Twitter thread on Barbie https://twitter.com/aakashg0/status/1683682931418742785 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(423)

233M Views in 3 Days: The David Beckham AI Workflow

233M Views in 3 Days: The David Beckham AI Workflow

Get PJ's free AI Video Production Stack + Workflow: https://clickhubspot.com/whs Ep. 393 233 million views in just three days — can AI-generated ads really replace million-dollar productions? Kipp,...

20 Jan 43min

Claude Cowork Just Did 7 Days of Work in 15 Minutes

Claude Cowork Just Did 7 Days of Work in 15 Minutes

Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smd Ep. 392 Is this the ChatGPT moment for business productivity? Kipp Bodnar dives into why Claude Cowork represents a seminal...

15 Jan 18min

This Video Proves AI Generated Images are Dying

This Video Proves AI Generated Images are Dying

Get our AI content system that keeps your content human: https://clickhubspot.com/fbe Ep. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentm...

13 Jan 20min

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhv Ep. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial ...

8 Jan 20min

5 AI Tools The Smartest Marketers Are Using In 2026

5 AI Tools The Smartest Marketers Are Using In 2026

7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the ...

6 Jan 30min

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dte Ep. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for build...

30 Des 202529min

Can you really build a viral content creation app in under 10 minutes?

Can you really build a viral content creation app in under 10 minutes?

Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdb Ep. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid pr...

18 Des 202513min

How to do 4 Hours of Data Analysis in 10 Minutes with AI (Claude)

How to do 4 Hours of Data Analysis in 10 Minutes with AI (Claude)

Want our free Data Storyteller Stack (7 AI prompts)? Get it here: https://clickhubspot.com/rvg Ep. 386 How can you turn painstaking manual data analysis and deck-building into just minutes of work? ...

16 Des 202518min

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