How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business. Mentions Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385 Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153 Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

Ep. 251 Are Google ads overrated?  Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lesson...

13 Aug 202451min

The 2024 Content Marketing Guide  You Need To Survive AI

The 2024 Content Marketing Guide You Need To Survive AI

Ep. 250 Can you survive the AI wave in content creation?  Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transi...

8 Aug 202431min

ROAS Is a Trap: How Smart Marketers Really Drive Growth

ROAS Is a Trap: How Smart Marketers Really Drive Growth

Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for ...

6 Aug 202430min

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thri...

1 Aug 202440min

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder ma...

30 Jul 202413min

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo?  Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be...

25 Jul 202440min

I Built An App With Claude 3.5 In Less Than 10 Hours

I Built An App With Claude 3.5 In Less Than 10 Hours

Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features em...

23 Jul 202424min

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

Ep. 244 "Is AI really the future of marketing?"  Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and st...

18 Jul 202446min

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