The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of t...

5 Nov 202433min

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

Ep. 274 Can AI really scale your content creation while keeping your brand consistent?  Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your co...

31 Okt 202440min

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features o...

29 Okt 202421min

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are jo...

24 Okt 202435min

The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki As...

22 Okt 202438min

OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing str...

17 Okt 202424min

I Used AI To Create Viral Short Form Videos In 6 Minutes

I Used AI To Create Viral Short Form Videos In 6 Minutes

Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teac...

15 Okt 20249min

NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more abou...

10 Okt 202417min

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