The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube. About Steph Smith Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play. Connect with Steph! Podcast https://future.com/a16z-podcast/ Twitter ​​https://twitter.com/stephsmithio Book https://doingcontentright.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

Leadership Lessons, Needing to Win, and Cards Against Humanity

Leadership Lessons, Needing to Win, and Cards Against Humanity

Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs...

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Marketing Monopoly

Marketing Monopoly

It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing,...

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Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your ...

17 Mai 202233min

Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...

12 Mai 202240min

Twittersode! How The Ownership Economy is going to change your marketing strategy

Twittersode! How The Ownership Economy is going to change your marketing strategy

Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more! Join hosts, Kipp ...

10 Mai 202243min

Argument Alert!: New Game Double Down, Table Stakes and Kill

Argument Alert!: New Game Double Down, Table Stakes and Kill

You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategi...

5 Mai 202245min

Why Creators are Disrupting Marketing with Steph Smith

Why Creators are Disrupting Marketing with Steph Smith

Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator econom...

3 Mai 202246min

Sailing out of the Sea of Sameness

Sailing out of the Sea of Sameness

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a bra...

28 Apr 202239min

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