The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges. Mentions Marketing Against the Grain YouTube Youtube https://www.youtube.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

The Growth Strategy That Grew Hubspot To +$30 Billion

The Growth Strategy That Grew Hubspot To +$30 Billion

Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimi...

27 Feb 202434min

OpenAI Agents 2.0… Is This The End Of Google Search?

OpenAI Agents 2.0… Is This The End Of Google Search?

Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks a...

22 Feb 202424min

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. ...

20 Feb 202428min

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red ...

15 Feb 202425min

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Le...

13 Feb 202449min

Storytelling 101: How To Keep Them Hooked (#198)

Storytelling 101: How To Keep Them Hooked (#198)

Why is storytelling one of the most powerful and important aspects of marketing? Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and ...

8 Feb 202420min

How do you build an organic marketing engine for your business? (#197)

How do you build an organic marketing engine for your business? (#197)

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and...

6 Feb 202442min

Predicting The Future Of Marketing With AI Copilots (#196)

Predicting The Future Of Marketing With AI Copilots (#196)

What will marketing look like in 3 years? Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on A...

1 Feb 202436min

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