The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges. Mentions Marketing Against the Grain YouTube Youtube https://www.youtube.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

Marketing is Broken - This is the Future of Conversions (Loop Framework)

Marketing is Broken - This is the Future of Conversions (Loop Framework)

Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Direct...

4 Sep 202527min

The Startup Letting 99% of People Build Apps Without Code

The Startup Letting 99% of People Build Apps Without Code

Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into L...

2 Sep 202534min

How the Top 1% Use AI to 10x Their Productivity (Before Lunch)

How the Top 1% Use AI to 10x Their Productivity (Before Lunch)

Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv Ep. 357 Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the to...

28 Aug 202522min

Inside the $130M AI Startup Growing Faster Than ChatGPT

Inside the $130M AI Startup Growing Faster Than ChatGPT

Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv Ep. 356 Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGP...

26 Aug 202545min

The New Marketing Playbook: Identity Over Algorithm

The New Marketing Playbook: Identity Over Algorithm

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex L...

21 Aug 202512min

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing tea...

19 Aug 202515min

Turn GPT-5 into Your Creative Writer with this one trick

Turn GPT-5 into Your Creative Writer with this one trick

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm Ep. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the on...

14 Aug 202521min

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm Ep. 352 Is AI actually making our content worse—and could human imperfections be the key to better mark...

12 Aug 202535min

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