Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless m...

26 Mar 202437min

Will AI Automate 95% Of What Marketers Do?

Will AI Automate 95% Of What Marketers Do?

Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest m...

21 Mar 202434min

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed...

19 Mar 202443min

How We Hacked Hubspot With Ai To Make Free Money

How We Hacked Hubspot With Ai To Make Free Money

Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack t...

14 Mar 202439min

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing l...

12 Mar 202443min

The Ai Strategy That Increased Our Email Conversion Rate By 82%

The Ai Strategy That Increased Our Email Conversion Rate By 82%

Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how ar...

7 Mar 202436min

If We Started a Business Today, Here's How We'd Get 100k Leads/Month

If We Started a Business Today, Here's How We'd Get 100k Leads/Month

Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more...

5 Mar 202440min

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of A...

29 Feb 202449min

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