Interview | Growing Up Irooni - Back Home Beer on rediscovering the tradition of Iranian beer

I’m so excited about sharing today’s interview with Zahra Tabatabai, the woman behind the Persian inspired beer brand Back Home Beer. You might have seen her instagram or Twitter profile by now- she boasts three different flavors of beer, named Sumac Gose, Persian Blue Lager, and New Day IPA. Although it was released less than a year ago in October 2021, her beers have had quite an impact and presence in the Iranian community- but despite the success of the social media platforms of Back Home Beer, Zahra is pretty private, so she doesn’t show up herself very often on her feeds. I was so curious to get to know more about her, and was so delighted by her charming personality. I’m sure you’ll enjoy getting to know her as much as I did- let’s listen to the interviewA quick note from Leyla here- we talk a lot in this episode about the poetry that Zahra has chosen for the Back Home Beer beer cans- that’s a big part of the design of the cans and the overall message she’s trying to convey with the beers. Poetry is such a big part of the Iranian culture, and that’s why we have a whole program devoted to it- our Poetry course is for complete beginners to the Persian language and for advanced speakers alike - we cover some of the greatest Persian poetry and through it learn how to use the words and phrases in the poems in conversation. You can check out the program and even sign up for a 30 day free trial to check out all the lessons on our website at www.chaiandconversation.com- enjoy!

Links:

• Back Home Beer Instagram
• Back Home Beer Twitter
• Back Home Beer Homepage