Athletes as content creators

Athletes as content creators

How are athletes becoming such great content creators? How are leagues and rights holders helping them to do this? We talk to social content tool Greenfly's CEO Daniel Kirschner and SailGP's CMO Tim Godfrey about how they're doing this. Our founder Charlie Greenwood outlines why he’s excited to work with Greenfly, part of the Sports Loft family.

Daniel recalls how he founded the company with his cousin, ex-Mets player Shawn Green, to connect players, leagues and fans through content. We chat to SailGP’s Tim Godfrey about how he’s helped launch a new sport in 2019, that’s now broadcast to millions. The annual competition has attempted to “redefine sailing” and has attracted a younger audience on social media through “personality led” content.

Giving athletes access to immediate content at their fingertips has ensured authenticity and enabled SailGP to work with their sponsors to create campaigns that are relevant to both parties and fans. Daniel highlights how producing content frequently is important to maintain engagement and then explains how rights holders are monetizing content and using that to expand sponsorship contracts.

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Episoder(85)

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video a...

11 Sep 202449min

OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

In this week’s episode of the Sports Loft Podcast, Yanni and Charlie sit down with Shubh Jagani, head of enterprise solutions at OpusClip, the AI startup that can turn long-form videos into viral clip...

28 Aug 202445min

OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

14 Aug 202454min

The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Jul 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Jul 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Jul 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Jun 202448min

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