Selling Internationally

Selling Internationally

One of the things that we look for in the companies at Sports Loft is a management team that operates with a global mindset. We want to see companies who have products that can be successful in multiple geographies and sales teams that want to embrace the fact that whilst national differences exist, sport and media is a genuinely global business.

However, growing a global operation is not easy. Should you build in your domestic market first and then think about selling internationally or should you go global from the start? Can you sell from your home base or do you need “boots on the ground?” How do you get to really understand the cultural differences between college basketball, international tennis and IPL? If you don’t expand globally quickly enough, will local copy-cats interfere with your global ambitions? What people do you need? Will the value in your product be perceived differently between Canal+, NBC and Foxtel?

In the latest of the Sports Loft podcasts, we are joined by Pumpjack Dataworks' CEO Nick Goggans whose clients include World Table Tennis, Williams F1 and Miami FC, and Covatic’s CEO Nick Pinks whose clients include media owners such as Bauer Media. They discuss their experiences of building global sales operations, the cultural differences in the sports industry between US, Europe and Asia and whether operating internationally will necessarily increase your cost per sale.

Episoder(85)

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video a...

11 Sep 202449min

OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

In this week’s episode of the Sports Loft Podcast, Yanni and Charlie sit down with Shubh Jagani, head of enterprise solutions at OpusClip, the AI startup that can turn long-form videos into viral clip...

28 Aug 202445min

OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

14 Aug 202454min

The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Jul 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Jul 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Jul 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Jun 202448min

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