Turning a crowd into a fanbase

Turning a crowd into a fanbase

In this week's edition of the Sports Loft podcast, host Yanni Andreopoulos is joined by three expert guests to discuss how sports teams and leagues can use a range of tactics to grow their fanbases and audiences.

Adrian Wells, chief marketing officer at Harlequins F.C, Don White, CEO and co-founder of Satisfi Labs, and Josh Rose, chief revenue officer at Fevo, explore the ways sports teams and rights-holders can attract new fans, including big one-off events, sports and sponsorship crossovers and live overseas activations.

They also discuss the imperative for sports and teams to attract a younger and more diverse audience, as well as the challenges that come with selling to broader audiences in addition to superfans. The guests draw on their personal experiences, including the recent Harlequins Big Game 14 at Twickenham versus Exeter Chiefs.

Episoder(85)

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Jun 202445min

The Sports Loft Summit – part two

The Sports Loft Summit – part two

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this second episode of our two-part...

23 Mai 202441min

The Sports Loft Summit – part one

The Sports Loft Summit – part one

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this episode, Charlie, Andy and our...

17 Mai 202450min

London Marathon Events: The tech behind the record-breaking event

London Marathon Events: The tech behind the record-breaking event

“The 26.2 miles of London streets from Blackheath to the Mall are, in my opinion, the most incredible experience on the planet,” says Charles Juba, group director of digital & technology at London Mar...

1 Mai 202449min

Professional Triathletes Organisation: Using tech to take triathlon mainstream

Professional Triathletes Organisation: Using tech to take triathlon mainstream

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

9 Apr 202456min

MLS Innovation Lab: Nurturing tech to grow the league

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

26 Mar 202448min

The evolution of sports sponsorship

The evolution of sports sponsorship

This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

12 Mar 202456min

Monterosa: powering fan engagement for sports' leading rightsholders

Monterosa: powering fan engagement for sports' leading rightsholders

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Feb 202444min

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