Turning a crowd into a fanbase

Turning a crowd into a fanbase

In this week's edition of the Sports Loft podcast, host Yanni Andreopoulos is joined by three expert guests to discuss how sports teams and leagues can use a range of tactics to grow their fanbases and audiences.

Adrian Wells, chief marketing officer at Harlequins F.C, Don White, CEO and co-founder of Satisfi Labs, and Josh Rose, chief revenue officer at Fevo, explore the ways sports teams and rights-holders can attract new fans, including big one-off events, sports and sponsorship crossovers and live overseas activations.

They also discuss the imperative for sports and teams to attract a younger and more diverse audience, as well as the challenges that come with selling to broader audiences in addition to superfans. The guests draw on their personal experiences, including the recent Harlequins Big Game 14 at Twickenham versus Exeter Chiefs.

Episoder(84)

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video a...

11 Sep 202449min

OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

In this week’s episode of the Sports Loft Podcast, Yanni and Charlie sit down with Shubh Jagani, head of enterprise solutions at OpusClip, the AI startup that can turn long-form videos into viral clip...

28 Aug 202445min

OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

14 Aug 202454min

The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Jul 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Jul 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Jul 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Jun 202448min

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Jun 202445min

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