Question Everything12 Apr 2023

The dirty details of owning a successful brand with Ryan Meegan, CMO @ DUDE Wipes

Ryan Meegan grew up in the south suburbs of Chicago before attending college where he earned a degree in marketing – as well as earning major respect as a basketball player. Now, he applies his sports mindset at the office as the CMO and co-founder of DUDE Wipes: a male-targeted flushable wipe company.

The coolest part? Ryan and his fellow Dudes earned a $300,000 investment from Mark Cuban on Shark Tank. After years and years of exponential growth, DUDE Wipes has officially hired its first agency ... which is why he's sitting down with us today.

On today's episode of Question Everything, I'm sitting down with Ryan Meegan as we have a conversation about authenticity and staying true to yourself and your brand. Between life lessons from Shark Tank, advice from Mark Cuban, and the perks of keeping a sports mindset, Ryan is answering questions from our QE gameboard and spilling the tea on the rise of DUDE Wipes including:

What advice Ryan has about risk-taking for other CMOs

Why walking the line of branding and speaking bluntly has been DUDE Wipes' strategy for maintaining authenticity

How Ryan and his partner shine a spotlight on the brand with confidence and how that creates buzz on social media

The importance of embracing yourself and celebrating it – knowing what you are and what you're not

Why hating to lose is better than wanting to win

DUDE Wipes' position on gender equality and how they make branding fun with no gender priority

Connect with Ryan:

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-meegan-07971859/

DUDE Wipes Instagram: https://www.instagram.com/dudewipes/

DUDE Wipes Website: https://dudeproducts.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(42)

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Jun 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Mai 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky. Since becoming Cornett's owner in 2020, ...

16 Apr 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Apr 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/ Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Mar 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Feb 43min

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands l...

20 Jan 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Jan 46min