Question Everything5 Jun 2023

Mastering the underdog mentality with Jessica George, VP of Marketing @ GSR Brands

"Working for and with Jessica was and still is the best career decision I've made, and I thank her for that. She makes every piece of work she touches and every individual she works with better. She's that good." - Taylor Wiegert

Jessica George is a marketing superstar. Renowned for her outstanding leadership and ability to combine strategy with creativity, she brings a unique perspective to the marketing world. With a background in agency work, she made the transition to corporate three years ago and hasn't looked back since. As VP of Marketing at GSR Brands, she brings pride and attention to the Cincinnati-local chains Gold Star Chili and Tom + Chee.

On today's episode of Question Everything, I have the pleasure of chatting with Jessica George about what goes into leadership, preparation, listening, and understanding. Jessica teaches us a thing or two about what goes into managing a brand, while recalling her previous roles in agencies and outlining the secret recipe to marketing success.

During our conversation, hear her insights about:

Listening, Observing, and Absorbing, aka "LOA."

Bringing a brand into a new era with pride and attention.

Why leadership and mentorship are different, but equally important.

The meaning behind the acronym DD COI and how it inspires true behavior change.

Why thinking like an underdog keeps us hungry - and lights a fire under our ass.

Jessica's pre-game prep for major speaking events.

How the four-day work week trades in hours in the office for motivation, fulfillment, and happiness.

Setting people up for success with commitment to their career path.

Connect with Jessica on LinkedIn and Facebook.

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