144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

  • How she left corporate to pursue being a full-time creator
  • BTS on what it’s really like to create content all day (hint: it’s not what you think)
  • How to build an engaged, loyal following on multiple platforms
  • Why first-gen money advice should be different
  • What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
  • The highs and lows of her book-writing process
  • The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


Episoder(256)

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197. Creating a Life and Brand that Nourish, with Madison Wetherill

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196. Self-rejection to self-love, with author Kevin Hutchison

196. Self-rejection to self-love, with author Kevin Hutchison

This week I have an inspiring conversation with Kevin Hutchison, a newly published author and wonderful person I worked with in my author program, Nonfiction Book School. We talk about his unique path...

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195. Book Tip | Step-by-Step Guide to Writing a Book for Entrepreneurs

195. Book Tip | Step-by-Step Guide to Writing a Book for Entrepreneurs

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194. Live boldly, own the stage, and write that memoir, with author Ingrid Hu Dahl (replay)

194. Live boldly, own the stage, and write that memoir, with author Ingrid Hu Dahl (replay)

Today’s a special day: Sun Shining on Morning Snow: A Memoir of Identity, Loss, and Living Boldly, the deeply moving memoir by Ingrid Hu Dahl, is officially live! What better way to celebrate this pow...

11 Jun 202552min

193. Book Tip | Writing Your First Book? Don’t Make These Mistakes

193. Book Tip | Writing Your First Book? Don’t Make These Mistakes

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5 Jun 20256min

192. SMART goals for lasting wellness, with Erin Clifford

192. SMART goals for lasting wellness, with Erin Clifford

What does it look like to build a life of true harmony, one where your wellness practices aren’t just another item on your to-do list, but an integrated part of how you show up in the world?This week,...

4 Jun 202547min

191. Unlock your writing superpower

191. Unlock your writing superpower

In this episode of Beyond Better, I introduce the Writing Superpower Quiz specially designed to uplift those of you writers who often focus on your weaknesses. This insightful quiz helps you identify ...

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190. Pioneering Your Career Change, with Lata Hamilton

190. Pioneering Your Career Change, with Lata Hamilton

This week’s episode highlights an insightful conversation I have with Lata Hamilton, a change leadership and confidence mentor based in Sydney, Australia. We talk about how she carved her own path for...

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