The future of marketing is all about AI (feat. RJ Talyor)
TechieBytes14 Jan 2020

The future of marketing is all about AI (feat. RJ Talyor)

Episode 54: We spoke with RJ Talyor, Founder & CEO at Pattern89. We discuss how RJ helped pioneer the concept of SMS marketing in 2002, his time as VP of Messaging Products at Salesforce, and how what he's building at Pattern89 is changing marketing for brands like Fabletics, LIDS, Finish Line, and more! Enjoy!

R.J.’s career started at ExactTarget, where he was the mastermind behind the company’s mobile strategy. He would eventually create the concept of SMS marketing in 2002, leading to Bank of America to sending its first SMS text. His leadership was instrumental when Salesforce later acquired ExactTarget for $2.5 billion in 2013, where he would become the vice president of mobile products for the company.

A couple years later, he wanted to take his knowledge on marketing, social media and analytics to create a company that would easily integrate Artificial Intelligence with social media marketing, and launched Pattern89. Since its founding in 2018, the company already has more than 700 customers, specifically within the e-commerce industry, with customers such as Fabletics, LIDS, Just Fab, Finish Line, and more. Customers seeing an ROI as high as 65% in as little as 15 days.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(89)

What's wrong with customer service and how can we fix it? (feat. Joseph Ansanelli)

What's wrong with customer service and how can we fix it? (feat. Joseph Ansanelli)

Episode 80: Today I'm speaking with Joseph Ansanelli, he's the CEO and co-founder of Gladly, a company that helps brands like Crate & Barrel, UGG, and Warby Parker improve customer service. He's also ...

2 Mar 202146min

Why Clubhouse actually isn't the next big thing (feat. Nate Elliott)

Why Clubhouse actually isn't the next big thing (feat. Nate Elliott)

Episode 79: Today I'm speaking with Nate Elliott, he's a law student and also runs content for BillBox. We discuss the up hill struggle that is awaiting Clubhouse as more competitors emerge, including...

16 Feb 202155min

Why you need to get on Clubhouse RIGHT NOW!

Why you need to get on Clubhouse RIGHT NOW!

Episode 78: Today I’m talking about a new app that you may have heard of called Clubhouse. I’ll be answering important questions such as what is Clubhouse and why should you be on it? Plus, I’ll be pr...

9 Feb 202119min

The perfect storm: WallStreetBets vs Wall Street

The perfect storm: WallStreetBets vs Wall Street

Episode 77: Today I’m talking about a topic that’s been on a lot of people’s minds the past week. Hint it involves: WallStreetBets, GameStop, AMC, and Robinhood. I’ll be discussing why this happened n...

2 Feb 202122min

What is the best CMS in 2021?

What is the best CMS in 2021?

Episode 76: I want to continue to make this podcast even better for all of you! So, going forward, in week’s where we don’t have a scheduled guest I’ll be answering questions from listeners or talking...

26 Jan 202117min

Get ready for micro M&A at scale, it's happening now (feat. Andrew Gazdecki)

Get ready for micro M&A at scale, it's happening now (feat. Andrew Gazdecki)

Episode 75: Today I’m speaking with Andrew Gazdecki, serial entrepreneur and founder at MicroAcquire, a company that helps facilitate acquisitions for buyers and sellers. We discuss what he’s learned ...

19 Jan 202142min

CRMs are the new CMS (feat. Jason Bade)

CRMs are the new CMS (feat. Jason Bade)

Episode 74: Today I’m speaking with Jason Bade, co-founder & CEO at Pico, a company focused on helping digital media firms by providing a CRM-based platform for their audience. We discuss what the fut...

12 Jan 202155min

The future of [remote] work (feat. Jesse Chambers)

The future of [remote] work (feat. Jesse Chambers)

Episode 73: Today I’m speaking with Jesse Chambers, founder & CEO at wrkfrce, a media company focused on educating people about the future of work. We discuss why remote work is the future for knowled...

22 Des 202050min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
energi-og-klima
elektropodden
teknisk-sett
shifter
fornybaren
tomprat-med-gunnar-tjomlid
nasjonal-sikkerhetsmyndighet-nsm
pedagogisk-intelligens
rss-bouvet-bobler
rss-ai-forklart
rss-alt-vi-kan
rss-fish-ships
rss-metadama-data-management-in-the-nordics
rss-kvantespranget
rss-ki-praten
rss-bits-and-bytes-for-advokater
rss-for-alarmen-gar
rss-alt-som-gar-pa-strom