Authentic advertising? How video and context are creating engaging moments.
Tech Talks17 Jan 2023

Authentic advertising? How video and context are creating engaging moments.

Today we're exploring how video is changing the world of advertising. Technology built on keyword searches are fading in favour of video, and the influence of platforms such as TikTok. Our first guest is GumGum CEO, Phil Schrader, who talks about how his industry is being forced to innovate. Also on the show we chat to Nicole Flamarique, co-founder of The Good Goal. In an increasingly busy sustainability sector we question how you attract the attention of investors, so you have the money to make a difference! If you want more from Tech Talks sign up to Tech Talks Extra: www.nashsquared.com/the-hub/tech-ta…tra-signup-form

Episoder(857)

Out next guest is... Charli Rogers

Out next guest is... Charli Rogers

Three quickfire questions to help you get to know our next guest, Charli Rogers.

12 Sep 20191min

Sergio Rojas Buitrago, CTO of Zaizi, talks about tech tackling an imperfect world.

Sergio Rojas Buitrago, CTO of Zaizi, talks about tech tackling an imperfect world.

Is Agile a framework or a philosophy? Is DevOps simply a product of an imperfect world? These are the kind of questions we’re tackling on the podcast today when we meet Sergio, CTO of Zaizi. In a worl...

10 Sep 201925min

Vero Vergara, CEO of EnlightAID, talks about adding transparency to giving.

Vero Vergara, CEO of EnlightAID, talks about adding transparency to giving.

Are you sure the money you donate to charity goes to the causes you intended? Veronica wasn’t and founded EnlightAID as a consequence. The business incorporates blockchain, and a global business spann...

5 Sep 201931min

Our next guest is... Veronica Celis Vergara

Our next guest is... Veronica Celis Vergara

Wondering if you should tune into tomorrow's podcast? Our next guest Vero answers 3 questions...

4 Sep 20191min

Elina Berglund Scherwitzl, CEO of Natural Cycles, uses data to help women understand how they feel.

Elina Berglund Scherwitzl, CEO of Natural Cycles, uses data to help women understand how they feel.

Elina joins the podcast to talk about how her business Natural Cycles is helping women understand their bodies via data. We explore her journey from CERN to technology entrepreneur, and get her views ...

2 Sep 201930min

Our next guest is... Elina Berglund Scherwitzl

Our next guest is... Elina Berglund Scherwitzl

Wondering if you should tune into tomorrow's podcast? Here is our guest Elina answering 3 quick fire questions!

1 Sep 20191min

Ed Molyneux, CEO of FreeAgent, discusses automation, accounting and the benefits beyond London.

Ed Molyneux, CEO of FreeAgent, discusses automation, accounting and the benefits beyond London.

We’re looking beyond Old Street and London today with a trip up the A1! Ed Molyneux talks about his experience building FreeAgent, how automation might affect accountancy, the strengths of open bankin...

29 Aug 201932min

Tech Talks Meetup, recorded at TechHub London on Aug 22nd 2019

Tech Talks Meetup, recorded at TechHub London on Aug 22nd 2019

Today’s show was recorded at TechHub London on the 22nd of August. The focus of our conversation was culture. How are leaders affected? How do you grow in a sustainable way? How do you protect the men...

26 Aug 201944min

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