Authentic advertising? How video and context are creating engaging moments.
Tech Talks17 Jan 2023

Authentic advertising? How video and context are creating engaging moments.

Today we're exploring how video is changing the world of advertising. Technology built on keyword searches are fading in favour of video, and the influence of platforms such as TikTok. Our first guest is GumGum CEO, Phil Schrader, who talks about how his industry is being forced to innovate. Also on the show we chat to Nicole Flamarique, co-founder of The Good Goal. In an increasingly busy sustainability sector we question how you attract the attention of investors, so you have the money to make a difference! If you want more from Tech Talks sign up to Tech Talks Extra: www.nashsquared.com/the-hub/tech-ta…tra-signup-form

Episoder(819)

How do you portray your skills in a digital setting? What skills now matter more?

How do you portray your skills in a digital setting? What skills now matter more?

Kevin Potts is CMO of DocuWare, a cloud business offering document management software. Their cloud and on-premises products are a recognized solution for companies seeking to digitize, automate and transform key processes. On the show Kevin talks about the return to an office, hiring remotely, and why Europe needs to adapt...

30 Mar 202140min

Why building a forward looking data strategy is as much about knowing where you've been.

Why building a forward looking data strategy is as much about knowing where you've been.

Today we're chatting to Phil Bird, Founder and Executive Director of Perfect Channel. Perfect Channel creates intelligent, enterprise-level auction and trading technology solutions, responsible for $11 billion in GMV transacted on their platforms since inception. We're exploring how the market is evolving, and the challenges their customers are describing.

26 Mar 202135min

Yubo is the social network connecting GenZ - influencers need not apply.

Yubo is the social network connecting GenZ - influencers need not apply.

Sacha explains why GenZ needed, and wanted, something new and designed for their needs. So why are 13-25 year olds flocking to Yubo, what does it signify in our society, and is it safe?

23 Mar 202136min

Why this Bitcoin hype cycle is different...

Why this Bitcoin hype cycle is different...

Jameson, Cypherpunk CTO and co-founder of Casa, today tells us why this hyper-cycle is different, it isn't being driven by retail. As more institutions buy bitcoin we ask why, and what it means for me and you.

19 Mar 202131min

How do you answer the question of where, and what to study?

How do you answer the question of where, and what to study?

How do you answer the question of where, and what to study? Kimeshan is CTO of Unibuddy, the company on a mission to help 10 million students make better decisions regarding their choice of where to study. This is how they're building a platform to empower decisions.

16 Mar 202131min

What is the current reputation, and trust placed in, London as the fintech capital?

What is the current reputation, and trust placed in, London as the fintech capital?

Yishay is Chief Executive Officer at MoneyNetInt. MoneyNetInt provides better payment solutions for companies by utilising various supported payment schemes in multiple jurisdictions. The platform is best described as PayPal for business; a one-stop-shop for liquidity. Yishay shares his thoughts on fintech, and London's place in the sector. Also on the show, what can we do about the carbon-footprint of tech? https://www.theguardian.com/technology/2021/mar/10/bitcoin-rise-could-leave-carbon-footprint-size-london

11 Mar 202143min

Why your inclusion lead should report into technology.

Why your inclusion lead should report into technology.

Sheree is an inclusion leader with a technology background. A data scientist turned D,I&E leader she believes the role is rooted in data and should report into technology, not the people function. She's written a book, so if you want to explore her approach further, give it a read! amazon.co.uk/Demanding-More-Diversity-Inclusion-Doesnt/dp/139860044X/ref=mp_s_a_1_2?dchild=1&keywords=demanding+more&qid=1602246781&sr=8-2

9 Mar 202142min

Cat Wildman talks about the efforts of the GEC to close the gender gap.

Cat Wildman talks about the efforts of the GEC to close the gender gap.

Cat talks about her efforts to close the gender gap in education and in workplaces, and the product that's making that possible. How can we fight gender stereotypes? What is good leadership? What can the community do to bring about real change?

5 Mar 202143min

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