Be careful who you listen to
There is so much fake news out there... Yep, it is still there. Be careful who you listen to. Verify your information before you publish Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
6 Mai 20218min
Customer service without the service
#customerservice How can you have a customer service department without service? Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
27 Apr 20213min
Dude, what's my number
Deliver Service Now There is a customer service lesson here, I promise. Just give me a few sentences to set it up… If you are going into a job interview or to fill out an application, there are just certain things you should know or have with you. Your phone number is one of them. I was sitting in the lobby of the oil change place when an applicant came in for an application. There was a lot wrong with this picture. Now before you slam me on making fun of this guy or his situation, there were many things he could have done to make a better presentation. First, he was not the first one through the door. It was a stroller with a sleeping, snotty child. He entered the building with great difficulty. He was dressed in a crooked baseball cap and jeans where the waist size was 4 inches bigger than his waist. The jeans were worn well below his buttocks. · If I were looking for a job, I would have at least wiped the kids nose and at most found someone to watch him while I went job hunting; family, relative, friend, someone… · Crooked hat and droopy jeans? I would have refused to give him the application to start with. Next, he asked for the application. He then fumbled around in his pockets for something to write with. He sheepishly asked the manager for a pen. · Bring your own damn pen. If you can’t afford to buy one, banks have tons of them for free in their lobbies. Go steal one before you go job hunting. Finally, the topper on this ice cream sundae of a disaster… The applicant had to ask the manager of the establishment to look at his caller ID while he called the manager, as he had no idea what his own phone number was. He asked; “Hey dude, what’s my number?” There are just somethings on an application you know they are going to ask; your phone number is one of them. Asking someone to look at their caller ID so that they can give you the information you should already know is lazy and slothful. I can see now why this guy was unemployed. He was making no effort to make a good impression. My question to you is “Are you slacking on creating a great impression everyday for your customers or clients?” Every day should feel like a grand opening at your business. Everyone loves a grand opening. They are festive, fun and exciting. Disney has a grand opening every day in the Magic Kingdom. It is called the rope drop. They lead a heard of guests to a particular spot on Main Street and make them wait behind a rope. They can see the freshly cleaned streets, the castle and smell the confectionery. After a song, dance and daytime fireworks, the rope is dropped and the guests surge forward. This happens EVERY DAY! What can you do to have a grand opening feeling every day in your business? Remember, you won't profit unless you implement.
21 Apr 20214min
The Damned Wall
Relationship nurturing through consistent, regular, meaningful and welcomed communication is the #1 strategy to businesses success… fortunate for you, not too many other companies are harnessing the power of a Client Newsletter. If you’re in business to sell your services and products (big ‘duh’ statement here), you MUST be in regular and frequent communication with your current clients and prospects. This is known by many terms including "Building Your Fence.". I prefer to build a Titanium Wall around my clients. Your wall is designed to keep your clients "IN" and your competitors, who are incessantly trying to steal your clients "OUT"! I have a client newsletter for both of my businesses Disney has MANY newsletters (D23 for example) Non-profits have newsletters (great for fundraising) In the book, No B.S. Direct Marketing, author and marketing genius Dan Kennedy says: "My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better." Dollar for dollar, newsletters are the most effective marketing tool available. Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others. And that’s where your new business comes from! What makes news letters work? Newsletters are not perceived in the same manner as are postcards, fliers, or other forms of direct mail marketing. Newsletters Help Keep Customers Newsletters Help Get New Customers Newsletters Help Build Credibility Newsletters Help You Stand Out from Your Competition Your newsletter should contain content that makes your clients' lives better. Think of it like Readers Digest Lite, but with bonus information. It should have interesting stories not about you. Yep, you heard me right, not about your company or your products. You want your client to actually read this thing. And if you have stories about how much suction your vacuum has or the price of wheat in Tupelo, no one will care. And no one will read it. Stay tuned for next week, where I will cover what should be in your newsletter and how to construct it. or more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com S
15 Apr 20214min
Become the authority in your city or town
There are a LOT of moving parts when it comes to marketing your business online in an effective and cohesive way (SEO, PPC, Reputation, Online Directory Listings, Social Media, Video, Pay-Per-Lead Services and much, much more) After decades of owning, managing and consulting with small businesses and carpet cleaning companies of all sizes, we have identified that there are only 3 Fundamental Components comprised of 8 Strategic Keys – that when activated – will predictability and consistently position any carpet cleaning company as the DOMINANT cleaning firm in their local marketplace. Becoming seen as the local authority and market leader by your ideal target customers differentiates you from your competitors. When you strategically combine powerful technology, responsive site design, multi service area technology, content creation, local SEO, SEM & social media marketing synergistically into the ultimate all-in-one local solution, you create a momentum that delivers maximum flow of calls, leads and profitability in your carpet cleaning company. Click here for more: marketingmasters.com Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
25 Jan 202148min
Building Credibility with Mike DeLon
Credibility expert, Mike DeLon reveals how to build your credibility to stand out in a crowded marketplace. http://thecredibilitycalculator.com/ Mike's trifecta of branding, book publishing and creating your podcast are the foundation to building your credibility.
18 Des 202049min
What's the secret with Tom Gadis
Vance is interviewed by Tom Gadis of What's the Secret Podcast.
22 Nov 202036min
Customer Experience: Words Can Have Catastrophic Consequences
We are all guilty of making a comment that we instantly regretted Have you ever congratulated a women on her pregnancy only to find out that she, ahem, wasn't pregnant? There's no way to recover, no matter how hard you try. But how about those times when someone says something inappropriate or offensive and has no clue that they've done it? In these cases the damage is done, but no lesson is learned. For a business, their image can be tarnished, sometimes for ever, by a carelessly worded comment. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
4 Jun 20203min
