Kass & Mike Lazerow: Entrepreneurship, knowing your strengths, and navigating business & life together as a couple

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About Kass & Mike:

Kass and Mike Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.

Their journey began as friends growing up in the suburbs of the nation’s capital. They started dating after reuniting at a mutual friend’s wedding in 1996. Two years later, they did what all new couples deeply in love do - cofounded a company, Golf.com, before marrying in 1999. After selling Golf.com to Time Warner in 2006, Mike and Kass cofounded Buddy Media. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.

Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and get more of them to drink healthy beverages more often, all while helping to kill plastic pollution.

Mike was named NewYork’s Ernst & Young Entrepreneur Of The Year®, and together they were ranked No. 1 on Business Insider’s Silicon Alley 100, received the Cycle for Survival Game Changer Award for their leadership in helping to raise $375 million for cancer research and were recognized with the Leader of the Future Award from the Frances Hesselbein Leadership Institute. Mike and Kass live in New York City and the Hudson Valley and have three grown children (Myles, Cole, and Vivian) and two rescue dogs (Cece and Gizmo).

Check out www.kassandmike.com to learn more about the book they are launching in March 2025 at SXSW: Shoveling $h!t: A Love Story.

Follow Kass & Mike:

Instagram: https://www.instagram.com/kassandmike

Facebook: https://www.facebook.com/kassandmike

Twitter/X: https://x.com/kass_and_mike

Linkedin: https://www.linkedin.com/company/kassandmike

Chapters:

00:00 Intro 01:46 Early days 09:59 Knowing your strengths 23:52 Fear of rejection 29:03 Working as a couple 39:22 Interviewing for jobs 49:04 Managing anxiety 1:02:54 First year job tips 1:08:15 Employee success stories 1:19:16 The pressure of success 1:23:14 Outro

THE HARLAN COHEN PODCAST New York Times bestselling author Harlan Cohen has candid conversations with top experts, and leading influencers. Guests share their greatest victories, devastating setbacks, and most valuable advice to help listeners dream big and take action. Hosted by Harlan Cohen, New York Times bestselling author, and speaker. Harlan is the founder of Best First Year, and has over 1 million books in print. His live events, books, programs, and workshops have reached millions of people and changed countless lives.