Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

In episode 66 Monty Waldin meets Wolfgang Raifer, who is the Vice Director for Cantina di Soave, one of the biggest coops in Italy and also one of the oldest denominations. Wolfgang, who is also an oenologist by training, talks about the difference of the Garganega grape that grows on different kinds of soils and about the human factor in supporting growers of the coop. Monty and Wolfgang further discuss the pergola system, the typical flavors in Soave wines, sustainability and some of Cantina di Soave’s top brands. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

18 Des 201715min

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Episode 65 opens a series of interviews dedicated to wine coops in Italy. In this episode, Monty Waldin meets Paolo Galassi, CEO of Terre Cevico, the Cevico Group Consortium that includes “cooperative companies that have been active in wine-growing for over 60 years.” Monty and Paolo discuss the richness of Emilia Romagna in food and wine. They talks about Romagna’s native grape varieties such as Sangiovese and Trebbiano and the numerous projects the coops are undertaking in another beautiful Italian region. [This podcast has been recorded during Vi.Vite an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

13 Des 201712min

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

In this episode Monty Waldin interviews Richard Kershaw MW and owner of the Kershaw Wines in South Africa. Monty’s long time friend Richard talks about the possibility of planting Italian native grapes in South Africa, about the South African wine market at an international level, and the Master of Wine programme. Tune in to find out also which Italian wine Richard has in its cabinet!

26 Nov 201720min

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Fran-cesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.

16 Okt 201711min

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

In the second part of Monty Waldin’s interview to Gianluca Garofoli, Monty and Gianluca discuss the Garofoli family history which dates back to and intersects with the mid-nineteenth century Italian Risorgimento, the political, economic and cultural movement that led to the Italian Unification from 1861 onwards. Monty and his guest also continue their conversation about the Marche terroirs and the Garofoli styles of wine.

10 Okt 20179min

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

In this two-part episode Monty meets Gianluca Garofoli of Garofoli Vini in Marche. Monty and Gianluca talk about the Marche region and Garofoli’s Verdicchio dei Castelli di Jesi “Podium” wine. Monty and Gianluca also talk about wine and food pairings, particularly their Verdicchio-based wines combined with Asian food. Tune for part 1 of another exciting conversation about Marche and a fantastic Verdicchio terroir!

9 Okt 201714min

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Chiara Lungarotti at the Lungarotti Winery in Umbria. The Lungarotti winery put Umbria on the wine map of Italy with the production of their famous wine Rubesco, a perfect wine for a typical lentil soup and other Umbiran produce such as black truffles. Tune in to listen to Chiara’s family history and her childhood memories walking and working in the vineyard with her father Giorgio.

3 Okt 20178min

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Giovanni Manetti, owner of Fontodi Winery in Panzano, in Chianti Classico. Monty and Giovanni discuss the family history of Fontodi and their way of following biodynamic principles of viticulture. Giovanni also comments on how biodynamic viticulture helps the vineyard cope better with the challenges of global warming. Join Monty Waldin for another exciting conversation with a great Italian wine personality!

2 Okt 201711min

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