Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

Episoder(2569)

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

In this podcast Emilia Nardi from the Brunello di Montalcino family estate called Tenute Silvio Nardi talks to Monty Waldin about the challenges women face in the wine business. As she explains in the interview, her experience has been rewarding and one where she received help and solidarity from other women. Emilia speaks of the rhythms of wine-making and the need for patience and respect in order to understand what nature offers. She considers herself “a country woman,” who loves cooking and sharing her cooking with friends. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine-making traditio

7 Mar 20177min

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

In this podcast, Monty Waldin meets Meri Tessari of the Suavia Winery in Soave. Meri tells Monty that she works in the family winery with her two sisters. Her winery works with locally-grown grapes such as Garganega and Trebbiano di soave and their aim is to transmit the unique identity of the Soave Classico territory. Italian Wine Podcast hosted by wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Mar 201710min

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Virginie Saverys of the Avignonesi Winery in Montepulciano, Tuscany, one of the producers who revolutionized biodynamic wine. Virginie talks about her commitment to work towards a copper-free and sulfur-free vineyard. She tells Monty that she loves cooking spicy food with the chilis she grows in her vegetable garden. Join Monty Waldin and his guests for another festive “cin cin” with Italian Wine People!

7 Mar 201712min

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

In this podcast, Monty Waldin interviews Lamberto Frescobaldi, whose family wine-making tradition in the Frescobaldi Wineries dates back to the fourteenth century. “All Number one wines in the world are able to capture the spirit of the soil, of the place, of the people and put them in a glass” explains Lamberto. He talks to Monty about his childhood growing up in the Nipozzano estate in contact with nature and about his recent project of setting up a vineyard on the prison island of Gorgona. On the island, prisoners work with enologists and agronomists of the Frescobaldi estates to produce wine and to learn new skills, with the aim of facilitating their reintegration into society at the end of their detention. Tune in to Italian Wine Podcast with Monty Waldin to meet the Italian Wine People!

7 Mar 201721min

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

In this episode, Chiara Lungarotti from the Giorgio Lungarotti Winery in Torgiano tells Monty about the beautiful Umbrian landscape, and the way its climate brings about the unique flavors of their wine, Rubesco, a blend of Sangiovese (90%) and Colorino (10%). She also talks about their world-renowned wine museum ‘MUVIT’ whose collections explore the links between wine and the Mediterranean civilizations. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine making tradition!

5 Mar 20178min

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

“Sicily is a place with a very deep culture, very deep roots that we can match all together and make a fantastic place for visitors from all over the world,” tells Giuseppe Tasca d’Almerita in this fourth episode of Italian Wine Podcast. Monty Waldin chats to Giuseppe Tasca d’Almerita about his love for Sicily and for aged white wines, and about his admiration for the young generations working in agriculture and viticulture. Join us for a cin cin with another key protagonists of the Italian wine-making tradition.

4 Mar 20179min

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

In the third episode of Italian Wine Podcast, Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia in Chianti Classico. Federica tells Monty how her parents built Volpaia and about her previous career as a painting restorer. She talks about their production of aromatic vinegars and her passion for sports in contact with nature. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

3 Mar 201713min

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

In the second episode of Italian Wine Podcast, Francesco Marone Cinzano of Col d’Orcia in Montalcino discusses historic wines such as the ‘Moscadello di Montalcino’, his development of Montalcino as a sustainable ‘bio-distretto’, and his commitment to handing over the land to the next generations in the best possible conditions. Italian Wine Podcast is a new podcast project hosted by wine writer Monty Waldin who explores family histories, wine-making traditions, and personal anecdotes of renowned producers of Italian wine.

2 Mar 201710min

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