How to Optimize Pricing Through Sales Activation

How to Optimize Pricing Through Sales Activation

Let’s face it—the moment of truth in pricing and sales is how well your sales force can negotiate and defend the prices you’ve set. Many organizations fall short of profit potential due to misalignment between price setting teams and price getting teams. In this session, we’ll dive deep to understand and navigate the intersection of pricing and sales to empower your commercial team to defend both price and value. Pete Morelli is a Vice President at Holden Advisors and leads the company’s sales consulting practice. He helps organizations gain clarity around the value they provide, with sales and negotiation strategies to win more deals at higher prices. Pete joins us with 20+ years of experience in procurement, sales and pricing transformation, and deal coaching.

Adnan Akbari, Senior Director of Pricing at Holden Advisors, is responsible for helping clients grow by realizing the full potential of their offerings. Prior to joining Holden Advisors, he spent the last 12 years of his career focused on growth initiatives within Fortune 500 companies including building pricing organizations, service offering development and sales strategy.

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Episoder(93)

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisio...

18 Mar 33min

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...

5 Mar 56min

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wan...

25 Feb 38min

From Then to Next: How Pricing Is Evolving—and Why It Matters

From Then to Next: How Pricing Is Evolving—and Why It Matters

In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...

17 Des 202523min

AI & Analytics in Retail Pricing

AI & Analytics in Retail Pricing

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across E...

5 Nov 202541min

Forget What You Knew About Pricing

Forget What You Knew About Pricing

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...

16 Okt 202532min

Building Growth and Profitability Through Pricing Centers of Excellence

Building Growth and Profitability Through Pricing Centers of Excellence

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consultin...

26 Sep 202541min

How to Build a Bionic Pricing Team

How to Build a Bionic Pricing Team

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...

18 Sep 202533min

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