How to E. V. A. L. U. A. T. E. Your Marketing: 9 Tools for Pricers

How to E. V. A. L. U. A. T. E. Your Marketing: 9 Tools for Pricers

Let's be real. It's much easier to defend and raise your prices when strong marketing has your back. But often times, marketing and revenue growth teams work in silos. How can you as pricers deliver informed marketing feedback or suggestions for forward momentum to support your pricing initiatives, collaboratively? E.V.A.L.U.A.T.E.

Angie Jackson joined PPS as the Director of Marketing, Communications, and Key Accounts in 2021. Angie has nearly 20 years experience in sales, marketing, education, and project management both locally and internationally.

Prior to joining PPS, Angie served as a positioning strategist with CRANE Atlanta specializing in analyzing audience trends, managing creative teams, collaborating with clients, and developing innovative and integrated marketing strategies to distill clients’ unique value propositions.



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Episoder(93)

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisio...

18 Mar 33min

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...

5 Mar 56min

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wan...

25 Feb 38min

From Then to Next: How Pricing Is Evolving—and Why It Matters

From Then to Next: How Pricing Is Evolving—and Why It Matters

In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...

17 Des 202523min

AI & Analytics in Retail Pricing

AI & Analytics in Retail Pricing

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across E...

5 Nov 202541min

Forget What You Knew About Pricing

Forget What You Knew About Pricing

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...

16 Okt 202532min

Building Growth and Profitability Through Pricing Centers of Excellence

Building Growth and Profitability Through Pricing Centers of Excellence

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consultin...

26 Sep 202541min

How to Build a Bionic Pricing Team

How to Build a Bionic Pricing Team

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...

18 Sep 202533min

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