Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem
This one is the 7 of Clubs from the Selling Value card deck. Anytime you're in a sales situation, we think to ourselves, Hey, we need to be selling against our competition. We need to point out why we...
5 Apr 20232min
How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin
Alex Galkin is the Co-Founder and CEO of Competera, a pricing optimization SaaS company converting technologies into ready-to-use products for enterprise retailers worldwide. Alex has been a mentor at...
3 Apr 202324min
Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific
This one is the 7 of Hearts from the Selling Value card deck. It is true, value propositions really are awesome. Marketing teams, companies, sit around to try to figure out, what's the value propositi...
31 Mar 20232min
Blogcast: Lessons from the Library
This is an Impact Pricing Blog published on February 22, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/lessons-from-the-library...
29 Mar 20233min
Value Bread Blues? How to Announce Price Increases with Casey Brown
Casey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and she's been in pricing for almost 20 years now. Casey loves whitewat...
27 Mar 202331min
Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale
This one is the 7 of Spades from the Selling Value card deck. It is true that when a buyer's asking for help justifying a purchase, this is the ultimate opportunity to influence that sale. Let's take ...
24 Mar 20232min
Blogcast: AMC Changes Pricing, FINALLY
This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/amc-changes-pricing-fina...
22 Mar 20233min
Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
Griff Parry is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing. He's led AWS' go-to market strategy for games and gam...
20 Mar 202334min
