Community Questions: September 2024

In Episode 171 of The Business Development Podcast, Kelly Kennedy addresses community questions from listeners, providing insights on a wide range of business development topics. He answers practical questions about handling communication on LinkedIn, including how to follow up after meetings without being intrusive and strategies for transitioning conversations from LinkedIn to direct communication. He also advises on building confidence and communication skills for non-native English speakers, emphasizing the importance of self-confidence and practice.

Kelly continues by discussing strategies for networking at trade shows and developing a personal brand on LinkedIn, highlighting the shift from corporate to personal posts that share real experiences and value. He encourages small business owners to grow sustainably by carefully timing new hires and expanding into new markets. The episode concludes with advice on understanding business development's role in generating new opportunities and insights on how to become a LinkedIn top voice by consistently providing value and engaging with your audience.

Key Takeaways:

1. Transition LinkedIn conversations to direct communication via email or phone as soon as possible to secure meetings.

2. Simplify meeting setups by sending a Calendly link instead of asking for emails or going through extra steps.

3. If a follow-up is needed after a meeting, check in once per week to maintain momentum without being intrusive.

4. Always end meetings with the question "What are the next steps?" to avoid losing traction.

5. Confidence shines through in communication, especially for non-native speakers—practice and self-belief are key.

6. Use trade shows to gather contact information for later follow-ups, not to make immediate sales.

7. Approach conversations with curiosity—asking about the other person will ease the pressure of networking with strangers.

8. Only hire when you have a long-term need or a project with guaranteed work to mitigate financial risk.

9. Master your local market and community before expanding your business to other cities.

10. A strong personal brand is built by sharing your experiences and values, making you relatable to others on platforms like LinkedIn.

Mentioned in this episode:

Hyperfab Midroll