Ep.10. Michael Salzhauer: How I Became Dr. Miami

Dr. Michael Salzhauer is the undisputed world heavyweight champion of cosmetic surgery social media.

With millions of followers, a reality show and even a rap song, he's well known just about everywhere.

How he got there, how he's thrived there and how he continues to dominate is an eclectic blend of luck, skill and saavy.

Listen in as the real Dr. Miami shares his story, his process and his priceless marketing advice with Dr. Marco Pelosi III.

SHOW NOTES

Penuma [3:15]

is the latest procedure in penile augmentation and has a bright future.

A punch [9:00]

in the face describes how your social media emerged.

A patient's [10:35]

comment gave me the idea to show photos and videos of my work.

Posting [10:25]

a photo a day took me from 150 to 10,000 followers on Instagram and we started getting calls.

One morning [12:00]

we were deleted from Instgram for showing too much.

My daughter [13:00]

suggested Snapchat and we started posting surgery and the followers started doubling every day until we hit 1.5 million in six months.

The process [16:00]

of patient education is made easier.

Traditional societies [18:00]

are mindful of the popularity of social media, but don't really understand it.

It's the same [21:30]

operation whether we are doing video or not.

Tiktok [26:50]

is your latest social media interest and it's a very powerful medium.

Who [30:15]

do you follow on social media?

I haven't [32:00]

looked at my website in three or four years.

You can't [36:00]

put a general message out for everybody because you will attract nobody.

I wrote [38:00]

a children's book in the early 2000s about mommy having plastic surgery.

Have you [43:45]

lost your privacy as a result of your fame?

You always [45:00]

wanted to be a doctor.

My staff [46:15]

compiled a few questions for you to answer.

What did [51:20]

it feel like to be a patient?