IFH 283: Building an Audience for Your Indie Film with Paola di Florio & Peter Rader

IFH 283: Building an Audience for Your Indie Film with Paola di Florio & Peter Rader

Today's guests are Oscar® Nominated writer/director Paola di Florio & and producer Peter Rader. They worked on one of my favorite documentaries in recent years called AWAKE: The Life of Yogananda.

The film is an unconventional biography about the Hindu Swami who brought yoga and meditation to the West in the 1920s. Paramahansa Yogananda authored the spiritual classic “Autobiography of a Yogi” which has sold millions of copies worldwide and is a go-to book for seekers, philosophers, and yoga enthusiasts today. (Apparently, it was the only book that Steve Jobs had on his iPad.) By personalizing his own quest for enlightenment and sharing his struggles along the path, Yogananda made ancient Vedic teachings accessible to a modern audience, attracting many followers and inspiring the millions who practice yoga today.

The story of how they self-distributed the film from booking theaters to SVOD is remarkable. They did it all on their own and the film has been viewed by millions. I wanted to bring them on the show to discuss their methods for audience building, social media marketing, release stradigy and much more. If you want to the IFH Video Podcast version of this interview goto: IFHTV Video Podcast - Building an Audience for Your Indie Film with Paola di Florio & Peter Rader

Enjoy!

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Episoder(966)

IFH 038: Stop Obsessing Over Film Gear & Start Making Movies!

IFH 038: Stop Obsessing Over Film Gear & Start Making Movies!

OK, I wanted to start off the new year on the right foot. Over the course of my career I've seen so many filmmakers obsess over film gear, to a paralyzing end. They focused so much on gear that they never make actual films.No one is saying you shouldn't keep up to date on the latest film gear. You need gear, without it you can't make films but cameras, lenses, drones, and grip equipment are just tools.Do you think Chris Nolan, Martin Scorsese, or Quentin Tarantino obsessed about film gear? No. They learned to tell stories first and then grabbed the tools available to them to tell those stories. Sure now they play with all the latest toys but I can guarantee you Quentin Tarantino worked on The Hateful Eight script first before he thought of shooting it on 70mm.You can pay $1 for a hammer or $100 but both will put the nail in the wood. It’s the master carpenter who practiced and took the time to learn how to hit that nail just right, with one swing, that is the craftsman.Don’t rely so heavilyly on film gear to tell your stories, because gear is not the storyteller, you the filmmaker are. A good filmmaker tells a story with a RED Dragon or an iPhone as this year's Sundance Film Festival Winner 'Tangerine' proved.Don’t believe the hype from all the gear companies having you run out and upgrade your cameras or lenses everytime they release something new. Stop obsessing over gear and start making movies! Take a listen to hear my argument against this "gear porn" epidemic.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Jan 20168min

IFH 037.1: Filmmaking Motivation for 2016 - Happy New Year!

IFH 037.1: Filmmaking Motivation for 2016 - Happy New Year!

Happy New Year! I has been ana amazing 2015 for Indie Film Hustle. We launch five short months ago and have grown at a alarming rate. Thanks to the IFH Tribe the Indie Film Hustle Podcast has become the #1 filmmaking podcast on iTunes, just three months after launch...CRAZY!The Indie Film Hustle Youtube Channel is closing in on over 1000 subscribers and I was able to gather over 23,000 followers throughout all the IFH social media platforms. Again I have all of you to thank. This is a special New Years 2016 edition of the the show. I want to let you know what to expect from IFH in 2016 and wanted to give you a little motivation as well. Sit back and get ready to be motivated! Keep that hustle going in 2016 and beyond. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Jan 201615min

IFH 037: Surviving the Hollywood Implosion with Scott McMahon

IFH 037: Surviving the Hollywood Implosion with Scott McMahon

Surviving the Hollywood Implosion with Scott McMahonIs there an implosion coming to Hollywood? Film Trooper Scott McMahon thinks so and he's not alone. Think its crazy, think again. Listen to what the king of the blockbusters Steven Spielberg had to say,“There’s going to be an implosion. Mega budget movies are going to go crashing into the ground and that’s going to change the paradigm.”If the Hollywood implosion does come to fruition, then where do aspiring filmmakers go to make a living? Step in Film Trooper Scott McMahon. Scott created a book entitled "How to Make and Sell Your Film Online and Survive the Hollywood Implosion While Doing It."There are a lot of books on how to make a movie and how to be part of the Hollywood machine; but this step-by-step guide will show you, the über independent filmmaker......how to bypass all of that and get to the heart of making and selling digital products (your film) directly to an online audience and survive the Hollywood implosion while doing it.I've known Scott McMahon for a while now and he's a wealth of information. He's truly trying to help the "über independent filmmaker" make it in the film business. His site Film Trooper is a perfect extension of his mission.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

31 Des 20151h 40min

IFH 036: How to Direct Actors with Nina Foch

IFH 036: How to Direct Actors with Nina Foch

Have you been confused and frustrated when directing actors? I think every director and actor has been frustrated with each other at one or more points in there career but don't worry Nina Foch is here to help. I'll get to who she is in a moment.For a filmmaker, directing actors can be a daunting task. Actors seem to have a language of their own which us directors have a very hard time understanding. For those masters like Steven Spielberg, Quentin Tarantino, and Martin Scorsese, directing actors is second nature.They are able to understand the language of the actor. They are able to make a scene come alive. No matter how well a scene is written, if the direct can not communicate with his or her actors then all is lost.What to do? Enter Nina Foch, the legendary film teacher from the gold standard of film schools, USC School of Cinematic Arts. As I was looking for filmmaking courses on-line I came across this gem of a course that I couldn't believe was available to us mere indie film mortals. A master class from USC School of Cinematic Arts called Directing the Actor by Nina Foch. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

29 Des 201511min

IFH 035: What Happens After You Win the SXSW Film Festival with Brant Sersen

IFH 035: What Happens After You Win the SXSW Film Festival with Brant Sersen

Have you always wonder what happens to indie filmmakers  who win HUGE film festivals like the SXSW Film Festival? Well wonder no more.I've invited one of my oldest friends onto the show, Brant Sersen, the writer and director of the SXSW Audience Award winning film "Blackballed: The Bobby Dukes Story" staring Rob Corddry.Some other films he's directed are Release, Splinterheads, and Sanatorium.Over the years I've heard Brant tell me all sorts of stories about his misadventures in Hollywood. So if you are expecting a "Entourage" style story you're on the wrong website.What I try to do with Indie Film Hustle is to give you the no BS info, stories and experiences you can only get by being in the heat of battle. Brant Sersen's story is no different.Take a listen...Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

24 Des 20151h 3min

IFH 034: VFX Supervisor: Their Role & How They Can Help Your Film

IFH 034: VFX Supervisor: Their Role & How They Can Help Your Film

How can a VFX Supervisor make your indie film's VFX shine? I've been a VFX Supervisor on multiple feature films, shorts, commercial and music videos. My job was to get the shots the director wanted done at a high standard and on budget.I've seen many independent films come through my doors at Numb Robot with VFX dreams in their eye but also with no understanding or budget on how to achieve them, that where a good VFX Supervisor comes in.In this episode I breakdown what a VFX Supervisor does and also the things indie filmmakers need to understand before creating Jurassic World in their backyard.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Des 201518min

IFH 032: How a Post Production Supervisor Can Save Your Butt!

IFH 032: How a Post Production Supervisor Can Save Your Butt!

So how can a Post Production Supervisor save your butt? Well I've been a Post Production Supervisor for over 15 years and have seen a lot of indie filmmakers get beaten up, taken advantage of and just plain ripped off in the post production process.In short the Post Production Supervisor is there to protect the film or project from going over budget, ripped off and making sure everything is done on time and budget. Here is the official definition of a Post Production Supervisor:Post Production Supervisors are responsible for the post production process, during which they maintain clarity of information and good channels of communication between the producer, editor, supervising sound editor, the facilities companies (such as film labs, CGI studios and negative cutters) and the production accountant. The Post Production Supervisor has a pivotal role in ensuring that the film's post production budget is manageable and doable, and that all deadlines are met. Take a listen!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

15 Des 201513min

IFH 031: How to Make a Good Script Great with Linda Seger

IFH 031: How to Make a Good Script Great with Linda Seger

Linda Seger is a legend when it comes to screenwriting coaching and script consultanting. She's been couching for over 30 years and pretty much invented the job title. After reading her best selling book, "Making A Good Script Great" I had to have her on the show.She's  best known for her method of analyzing movie scripts, which she originally developed as her graduate school dissertation on "What Makes a Great Script." She founded the script consulting industry, becoming the first entrepreneur who saw script consulting as a business, rather than an offshoot of seminars or books.Linda Seger has consulted on over 2000 screenplays and over 100 produced films and television shows including Universal Soldier, The Neverending Story II, Luther, The Bridge (miniseries,) etc.Take a listen to this master class on screenwriting with Linda Seger and get ready to take notes!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

10 Des 20151h 5min

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