IFH 336: Personal Branding and Why I Legally Changed My Name

IFH 336: Personal Branding and Why I Legally Changed My Name

In today's world, personal branding is more important than ever. I wanted to discuss what personal branding is, how to go about it and examples of how other world-famous filmmakers branded themselves. What is the definition of personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be, Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

Individuals sometimes associate personal names or pseudonyms with their businesses. Celebrities may also leverage their social status to support organizations for financial or social gain. For example, Kim Kardashian endorses brands and products through her media influence. - Wikipedia

I also discuss why I legally changed my name to Alex Ferrari when I was 18 years old. I hope you start thinking of not only what your personal brand is but also how to build it. Enjoy!

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Episoder(984)

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IFH 751: How to Turn Your Movie Script into a Money-Maker with Mark Toia

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IFH 750: How To Write a Blockbuster Film Career with Chris Sparling

IFH 750: How To Write a Blockbuster Film Career with Chris Sparling

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IFH 749: Save the Cat! Writing for Netflix & Television with Jamie Nash

IFH 749: Save the Cat! Writing for Netflix & Television with Jamie Nash

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IFH 748: Screenwriter's Guide to Plotting Stories & Theme with K.M. Weiland

IFH 748: Screenwriter's Guide to Plotting Stories & Theme with K.M. Weiland

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30 Apr 20241h 18min

IFH 747: The Art of Creating Memorable Characters with John Winston Rainey

IFH 747: The Art of Creating Memorable Characters with John Winston Rainey

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23 Apr 20241h 7min

IFH 746: The Entrepreneurial Screenwriter with Jeff Willis

IFH 746: The Entrepreneurial Screenwriter with Jeff Willis

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16 Apr 20241h 27min

IFH 745: Screenwriting & Hollywood in the Times of COVID with Greg Gertmenian

IFH 745: Screenwriting & Hollywood in the Times of COVID with Greg Gertmenian

Today on the show, we have Greg Gertmenian, who is the Head of Script Analytics and Film Development at Slated. He is also the co-inventor of the Script Score, the only screenplay evaluation tool prov...

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IFH 744: The Screenwriter's Guide to Video Game Writing with Robert Denton Bryant

IFH 744: The Screenwriter's Guide to Video Game Writing with Robert Denton Bryant

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