IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Episoder(985)

MONDAY MOTIVATION!: Tools In The Toolbox

MONDAY MOTIVATION!: Tools In The Toolbox

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

1 Mai 20232min

IFH 678: Inside the PIXAR Story Brain Trust with Rob Edwards

IFH 678: Inside the PIXAR Story Brain Trust with Rob Edwards

Rob Edwards has written two classic animated films for WALT DISNEY FEATURE ANIMATION, the Academy Award nominated Treasure Planet and the Academy Award and Golden Globe nominated The Princess and the ...

27 Apr 20231h 46min

IFH 677: How to Write for Television, Netflix & Hollywood with Dan Hernandez and Benji Samit

IFH 677: How to Write for Television, Netflix & Hollywood with Dan Hernandez and Benji Samit

Today on the show we have the showrunning writing duo of Dan Hernandez and Benji Samit. They are responsible for bring iconic character Pikachu to the big screen. The film starred Ryan Reynolds.Ace de...

25 Apr 20231h 23min

MONDAY MOTIVATION!: Fake It Till You Make It!

MONDAY MOTIVATION!: Fake It Till You Make It!

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

24 Apr 20238min

IFH 676: Horror Filmmaking Masterclass with Danny Draven

IFH 676: Horror Filmmaking Masterclass with Danny Draven

Danny Draven is an award-winning director and producer of genre films. After receiving his film degree in Boston, he moved to Hollywood and worked his way up through the ranks until he began producing...

20 Apr 20232h 13min

IFH 675: Inside HBO’s Writers Room with Showrunner Daniel Knauf

IFH 675: Inside HBO’s Writers Room with Showrunner Daniel Knauf

Today's guest is writer and showrunner, Daniel Knauf. Daniel Knauf had a couple of small credits to his name—a TV movie here, a stint on Wolf Lake there—when he managed to sell the intricate Great Dep...

18 Apr 20231h 21min

MONDAY MOTIVATION!: Dealing With Rejection

MONDAY MOTIVATION!: Dealing With Rejection

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

17 Apr 20233min

IFH 674: How to Always Make Money with Independent Film Godfather Roger Corman

IFH 674: How to Always Make Money with Independent Film Godfather Roger Corman

Roger William Corman was born April 5, 1926, in Detroit, Michigan. Initially following in his father's footsteps, Corman studied engineering at Stanford University but while in school, he began to los...

13 Apr 202336min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
rss-strid-de-norske-borgerkrigene
treningspodden
jakt-og-fiskepodden
rss-sunn-okonomi
smart-forklart
foreldreradet
merry-quizmas
sinnsyn
gravid-uke-for-uke
rss-var-forste-kaffe
hverdagspsyken
tomprat-med-gunnar-tjomlid
rss-adhd-i-klasserommet
aldring-og-helse-podden
fryktlos
rss-kull
rss-kunsten-a-leve