IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Episoder(984)

IFH 786: Crafting Authentic Stories from Lady Gaga to Sci-Fi Futures with Kim Ray

IFH 786: Crafting Authentic Stories from Lady Gaga to Sci-Fi Futures with Kim Ray

On today's episode, we welcome the multi-talented Kim Ray, a writer, producer, and director whose career spans reality TV, documentaries, and scripted projects. Best known for her work on the Netflix ...

21 Jan 20251h 11min

IFH 785: Unveiling the Art of Screenwriting: A Journey with Kristin Overn

IFH 785: Unveiling the Art of Screenwriting: A Journey with Kristin Overn

There’s a certain magic in the way creativity stirs the soul, and on today’s episode, we welcome Kristin Overn, a seasoned producer and the visionary behind the PAGE International Screenwriting Awards...

14 Jan 202556min

IFH 784: Mastering the Art of Connection: Kristen Maldonado's Journey Through Pop Culture and Social Media

IFH 784: Mastering the Art of Connection: Kristen Maldonado's Journey Through Pop Culture and Social Media

On today’s episode, we are graced with Kristen Maldonado, a vibrant storyteller whose passion for pop culture and digital strategy has led her to roles like Social Media Manager at MTV's "Total Reques...

7 Jan 202549min

IFH 783: Phil Proctor: A Journey Through Comedy, Resilience, and the Art of Reality

IFH 783: Phil Proctor: A Journey Through Comedy, Resilience, and the Art of Reality

The landscape of existence can sometimes feel like a cosmic play—actors shifting between roles, creating stories that ripple through time. On today's episode, we welcome Phil Proctor, an artist whose ...

30 Des 202455min

IFH 782: Turning Holiday Cheer into Chills: The Shaker Brothers’ Journey Behind Killer Christmas

IFH 782: Turning Holiday Cheer into Chills: The Shaker Brothers’ Journey Behind Killer Christmas

When two brothers decide to turn their holiday traditions into a cinematic thrill, they step into a world where creativity is born from the mundane. On today's episode, we welcome Peter Paul and Tony ...

23 Des 20241h 11min

IFH 781: From Pre-Med to Marquee Lights: Jenny Paul's Journey of Creative Bravery and Storytelling

IFH 781: From Pre-Med to Marquee Lights: Jenny Paul's Journey of Creative Bravery and Storytelling

Stories are the connective tissue of humanity. They reveal our commonality, our struggles, and our triumphs. And in the vibrant chaos of the world, some individuals rise with a unique ability to live,...

17 Des 20241h 10min

IFH 780: Unforgettable Storytelling: Phillip Andrew on Creativity, Leadership, and Resilience

IFH 780: Unforgettable Storytelling: Phillip Andrew on Creativity, Leadership, and Resilience

On today's episode, we dive into the fascinating world of creativity, resilience, and the art of storytelling with Phillip Andrew, a multi-talented producer, motivational speaker, and DJ from Los Ange...

10 Des 202455min

IFH 779: Breaking the Mold: Lily Yasuda and Michael Wolfe’s Journey to Crafting the Anti-Rom-Com

IFH 779: Breaking the Mold: Lily Yasuda and Michael Wolfe’s Journey to Crafting the Anti-Rom-Com

On today’s episode, we welcome the dynamic duo, Lily Yasuda and Michael Wolfe, two inspiring filmmakers who have decided to take the road less traveled by creating their own feature film, Like Love. T...

3 Des 202448min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
rss-strid-de-norske-borgerkrigene
jakt-og-fiskepodden
foreldreradet
tomprat-med-gunnar-tjomlid
rss-sunn-okonomi
merry-quizmas
sinnsyn
smart-forklart
dopet
hverdagspsyken
gravid-uke-for-uke
podme-bio-3
rss-var-forste-kaffe
sovnlos
rss-kunsten-a-leve
rss-kull