What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

French marque Mavic has a storied history in pro cycling. The brand is famous for its establishment of the neutral service, supporting the Tour de France (among a host of other races), and has been a near-constant presence in the bike world for decades. Recently, Mavic hit difficulties after its sale by the Amer Sports Group, followed by receivership, before an 11th-hour buy-out by the Bourrelier Group. Senior road tech editor Ashley Quinlan sits down with new co-CEO Jean-Michel Bourrelier to find out about some of the challenges of rescuing Mavic, and is joined by Simon von Bromley and Oscar Huckle in the studio to discuss what could be next for the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(588)

The BIG problem with the CAAD14

The BIG problem with the CAAD14

In this week's episode of the BikeRadar Podcast, Jack and Simon kick things off with the launch of the new Cannondale CAAD14, where they discuss the welcome return to a more traditional aluminium fram...

13 Mar 34min

Shimano Dura-Ace Is Coming 🔥 Our Predictions

Shimano Dura-Ace Is Coming 🔥 Our Predictions

With the first confirmed sighting of a next-generation Shimano Dura-Ace product in the wild, Jack and Simon look ahead at everything we know about R9300 – and what the pair want to see from the Japane...

6 Mar 43min

Continental Says Big Gravel Tyres Are No Bueno!

Continental Says Big Gravel Tyres Are No Bueno!

In this week’s episode of the BikeRadar podcast, Jack Luke is joined by Simon von Bromley to discuss Continental’s new Terra Competition all-road tyre. Only available in relatively narrow widths – by...

27 Feb 35min

This Is The Bike Cannondale SHOULD Have Made

This Is The Bike Cannondale SHOULD Have Made

In this week’s episode of the BikeRadar Podcast, Simon von Bromley laments Cannondale’s decision to update the SuperSix EVO, rather than the SystemSix – a bike that’s close to his heart. As ever, S...

20 Feb 26min

SPOTTED! Tadej Pogačar's New Tour de France Bike

SPOTTED! Tadej Pogačar's New Tour de France Bike

The BikeRadar news podcast returns, with Simon von Bromley joining Jack Luke to unpack the biggest cycling tech stories of the week. They start with a first look at a new time trial bike spotted un...

13 Feb 34min

Pro Riders Hate This New Anti-Doping Tech – And Here’s Why It’s Doomed to Fail

Pro Riders Hate This New Anti-Doping Tech – And Here’s Why It’s Doomed to Fail

The BikeRadar News podcast is back again, with Simon von Bromley joining Jack Luke to dissect the biggest tech stories in cycling this week.  The pair kick things off with news of a new anti-doping...

6 Feb 31min

Chinese Bikes Are About To Shake Up Pro Cycling

Chinese Bikes Are About To Shake Up Pro Cycling

The BikeRadar News podcast is back again, with Simon von Bromley joining Jack Luke to discuss the hottest tech stories in cycling this week.  The pair kick things off with the news that Chinese bra...

30 Jan 35min

This PROVES Time Trial Bikes Should Be BANNED!

This PROVES Time Trial Bikes Should Be BANNED!

The BikeRadar podcast is back again, with Simon von Bromley joining Jack Luke to discuss the hottest tech stories in cycling. With the Tour Down Under kicking off the WorldTour season in Australia, p...

23 Jan 39min

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